Nov 20, 2009
Posted by admin on Nov 20, 2009 in Public Relation | 0 comments
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to write and distribute a news release.
* New Products
* Business Start-Up
* Partnership
* Strategic Alliances
* New Or Innovative Business Strategy
* Restructuring The Company
* Going Public/Going Private
* Company Comeback From Adversity
* New Employees
* Important Executive Retiring/Resigning
* Executives Comment On Business/Economic Trends
* Employee Promotions
* New Branch Offices
* New Divisions Established
* Headquarters Relocating
* Research Results Announcement
* Major Anniversary
* Major New Client Acquisition
* Company Revenue, Sales or Profit Growth
* Company Name Change
* Winning Major Awards Or Receiving National Recognition
* Company Presenting An Award
* Receiving Important Accreditation or Certification
* Holding Free Seminar or Workshop
* Employee Appointed To Civic/Government/Professional Board
* Availability Of Guest Articles Or White Papers
* Issuing A Position Statement On Topical Subject
* Free Consumer Information Available
* Company Speakers Bureau
* Company Philanthropic Support
* Major Company Milestone
* New Board of Directors
* New Website
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Nov 16, 2009
Posted by admin on Nov 16, 2009 in Uncategorized | 0 comments
By Chet Holmes
Here’s a strategy that has catapulted even the smallest of companies into super-growth mode by learning how to find an army of top producers to grow your business.
No matter how small your company is, you can hire a sales force that can catapult company growth like you never imagined (one company that took this advice grew 500% in two years).
No matter how large you are, you’re probably using the wrong criterion for hiring salespeople. How to attract star talent to your organization?
How to learn their weaknesses before you hire them (most companies have to hire a salesperson to find out all the problems they’re going to have- this will show you how to get rid of the lightweights in just five minutes).
What about you? How would you stack up against top producers as a person who has a “natural” ability to build your business?
One-person armies who were struggling have learned to re-think their model to hire sales-staff, and suddenly they are sold-out.
Multi-billion dollar companies had to understand the unique psychological profile of top producers and why they should hire for psychological profile rather than background.
The type of person I’m talking about is someone you can put in a bad situation with poor tools, no training, bad resources and still, within a few months, they begin to outsell your best salespeople or build your company in ways you never dreamed possible.
Two things drive the superstar and they are both critical and work together perfectly when you can find them: empathy and self esteem—a strong sense of self). Empathy: Top producers need to bond with others, to find something likable about every person. This is a wonderful trait to find in a salesperson. They just keep going at the client every which way, trying to find more and more ways to serve that client, to please that client. Empathy is a key trait and part of your interview process must be specifically designed to weed out their empathy.
Self esteem: Make no mistake; great sales results come from people with super strong self-esteem. Only a person with an extra dose of self-esteem barrels into a client eight times after the client has said no. People with weak self esteem go away after only a single rejection. People with weak self esteem fear rejection and so never actually close a sale.
Studies show that 48% of salespeople give up after only one rejection. Only 4% will try more than 4 times. Yet today, it takes 8.4 rejections to get a meeting. And what makes the difference between someone who will face that rejection one time and quit or 40 times and never quit, is purely personal (self esteem).
www.howtodoublesales.com has training programs that do that. But you can hire someone who, without you ever asking or training, is built that way. These people will have way more heart about getting that sale made.
Another aspect of a strong self esteem is personal ambition. Don’t you love it when you hire someone who innovates, expands upon and improves every single task you assign to them? This self esteem and need to please can make these people seem overly eager-to-please in a job interview. Maybe even come on too strong. Don’t let a little bravado put you off; it is the quintessential ingredient in every superstar.
In an interview, the person is the product, so they must present themselves with confidence, assure you that they are the one you’re looking for. This aggressive behavior will scare some employers, but it is exactly what you need in a salesperson.
Ground Rules for Hiring Superstars
First, age and background are not relevant. I’ve hired 24-year-olds who have out-sold 20-year veterans. One of my greatest finds came from a stereo store. Here was an awesome salesperson that might’ve never become the millionaire I helped him become had I not seen the traits he had. Another great find was a salesperson who tried to sell me a sweater in a clothing store. I snatched her right out of there and she ended up running three divisions of a company I ran. I recently found a 70-year-old man who has the best skills I have ever seen for getting top executives on the telephone. And he had been a line producer for feature films. So disregard age or background.
Second, you must design your ad to attract this rare animal. My ads begin like this:
SUPERSTARS ONLY:
Don’t even call unless you are an overachiever and can prove it.
The ad does not request a resume. The first thing we do is screen calls on the phone. Here’s a great way to test a top producer: Line up your candidates for a simple ten minute conversation. Tell them: “we talk to candidates for ten minutes to determine if we want to interview them.”
When screening calls, I always apologize for being gruff and to the point, explaining that I am overwhelmed with responses; then I say, “Tell me why you think you’re a superstar.” I then deliberately act unimpressed and slightly abrasive. If I intimidate them over the phone, I brush them off quickly. A top producer will not be intimidated. If they can’t talk their way into an interview what makes you think they’ll ever talk their way into a client. Save yourself a lot of trouble and get rid of those with weak self esteem right off the bat.
Too often you interview candidates as the nice person you are and it gives them the chance to be nice as well. Then you hire them and find out six months later that they can’t close a sale and shy away from the really big sales out of fear (weak self esteem). With the technique above, you find out early how well they handle rejection. It saves everyone a lot of time and YOU a lot of money.
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Nov 13, 2009
Posted by admin on Nov 13, 2009 in Forex | 0 comments
Imagine sitting in the comfort of your home, relaxed. While you do all of the hobbies and enjoy all of the things you promised yourself ‘if you ever had the time,’ your Forex trading account is making you money. Automatically, with very little effort from you. It’s definitely a dream, you think. A lot of people disagree, and are successfully investing and trading in the Forex trade market full-time. It isn’t successful, for everyone though. If you’re thinking about quitting your day job for Forex investment, here are a few tips:
1) Don’t Quit Until You’re Established. As tempting as it might be to kick your day job to the curb, don’t. Establish yourself as a Forex trader with steady accounts and some sort of security before you depend on it as your sole income. The market isn’t always stable, and with a few bad Forex trades you could lose any profit. Make sure you can support yourself on your Forex trading income, then quit. Happily.
2) Understand What You’re Getting Into. Most successful Forex traders that work from home are dedicated to their Forex accounts, and have spent a lot of time garnering the knowledge to trade well. There isn’t an easy 5-day course that supplies you with all of the trading skills you’ll need in the Forex trading market, and the process can be long. Be prepared to lose money as well as profit- and if you can’t financially manage it right now, don’t invest.
3) Focusing From Home. Investing in the Forex trade market can be exhausting, especially when you’re trading in peak hours for your currency pairs. Being at home is an easy distraction that can lose you money if you aren’t strict with yourself. Create a daily schedule and stick to it, don’t allow for interruptions during your trading time and make sure you give yourself daily time to catch up on the latest Forex news. Following your currency pairs closely needs a slotted time. Every day.
4) Don’t Limit Your Potential. The freedom of Forex trading from home also gives you leeway for exploring other investment potentials. You can start building up a client base, become a CPO (Commodity Pool Operator) or get involved in trade platform affiliate programs. The more you extend and expand your Forex expertise, the more profit you’ll bring in successfully.
Working from home as a Forex investor takes patience and will-power, but it can be done. There are already so many Forex investors that do.
Join the race of the successful forex traders by utilising their forex secrets and the best forex trading stratergies to help you make it big in the forex world.
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Nov 8, 2009
Posted by admin on Nov 8, 2009 in Networking | 0 comments
Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:
1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.
2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.
3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.
4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.
5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.
6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!
7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.
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Nov 2, 2009
Posted by admin on Nov 2, 2009 in Forex | 0 comments
Do you want to know some secrets to successful Forex trading, so you can make a lot of money? To do this one must at least have a basic understanding of Forex markets and trading approaches. If you have a genuine interest in trading Forex, you need to devote time and energy to learn the basic secrets to successful Forex trading,
Enough of the ominous introduction. Trading Forex and making money is not that difficult. However, you have to do a little research and decide the course you want to take.
1 Your Plan. Do you really want to make some money trading Forex? How much? How fast? How will you get it? Everyone wants to make a lot of money. So why do only about 5% make a good living? The simple answer is planning, approach and execution.
Forex Markets are not that difficult. But what is your plan? This is where many people go wrong. They open an account, invest a little time learning a broker provided trading program, start trading, lose money and quit. About 95% of people are in this basic category.
This may sound simple but most do not establish a reasonable plan that includes learning the basics from those that have been successful in trading Forex. The successful traders have a reasonable plan and stick to it. They look for small but consistent profits that add up over time.
2 Your Approach. Are you going to learn and do everything yourself or are you, at least initially, going to use an automated Forex trading system. You can be successful at either. Each requires a different amount of time, effort and knowledge to be successful.
Most successful Forex traders, who generate consistent profits, use proven trading systems to provide ideal trading conditions, regardless of their individual ability as traders. There are two basic approaches to take. One requires that you spend hundreds of hours and possibly thousands of dollars learning the markets, trading patterns, software programs, techniques and practice. The second uses a proven Forex trading system or software that can significantly decrease the time and money needed to successfully trade Forex.
3 Your Execution. As mentioned above, there are two basic methods to execute your plan. One is to do it all yourself and one is to have or purchase a trading system. Within the system approach, there are signal systems that still require you to place the order and there are automated Forex trading systems that do trade setup identification and place entry and exit orders without your presence.
Fully automated Forex trading software is a rapidly growing area. Most people, if they are honest with themselves, intuitively want this approach but are hesitant because of the perceived simplicity, lack of control and image. However, there are only a few programs that have proven themselves over time. This approach requires the least amount of time, money and effort initially. Good software can consistently provide 10-20% per month returns.
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