Jan 4, 2010
Posted by admin on Jan 4, 2010 in Career | 1 comment
People with disabilities remain an untapped resource in the nation’s work force, facing an unemployment rate of 70 percent.
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‘Excellence’ Program Assists People With Disabilities
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People with disabilities remain an untapped resource in the nation’s work force, facing an unemployment rate of 70 percent.
NISH, a nonprofit organization that helps secure federal contracts for agencies that employ people with disabilities through the Javits-Wagner-O’Day Program, is working to change the status quo. The organization has introduced a new program whereby agencies designated as “Centers of Excellence” serve as mentors to other agencies to help them improve the quality of the service and products they provide to the federal government.
The Javits-Wagner-O’Day Program is the largest single source of jobs in the U.S. for people with disabilities. Often referred to as the JWOD program, it provides employment opportunities for more than 45,000 people who are blind or have other severe disabilities.
Through the JWOD program, NISH works with a network of more than 600 nonprofit agencies that employ and train people with disabilities.
The program stems from the Wagner-O’Day Act, passed in 1938, which provided employment opportunities for the blind by allowing them to manufacture mops and brooms to sell to the federal government. In 1971, Congress amended the act to include people with severe disabilities and to allow the agencies to provide services as well as products.
According to a recent Harris Interactive survey, two out of three people with disabilities who are not working want to work, but the lack of opportunities and accessibility issues prevent them from finding employment.
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Jan 1, 2010
Posted by admin on Jan 1, 2010 in Entrepreneur | 0 comments
One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money!
If you are pitching investors to give you money for a new venture, you should subscribe to the following rules:
1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?”
2. Tell your audience who your customers will be. Paint a vivid, specific picture of these people.
3. Explain why your customers going to give you there hard-earned money.
4. Explain who your competitors are. (And if you say you have no competitors, that is a certain sign you are unsophisticated and deserve no investment money!)
5. Explain why you are the ONE to make this happen.
6. Give your presentation with confidence and enthusiasm. Investors want a founder/CEO to be a chief salesperson; they want to see that you can convince the world of your dream—not just them.
7. Explain what star you can hitch a ride to. Has Best Buy or Radio Shack agreed to distribute your new product? Investors feel much more comfortable knowing you have an established player willing to distribute your wares.
8. Ask for a specific amount of money. If all you do is ask for money, then you can’t complain if an investor gives you $3.25 for a cup of Starbucks coffee.
9. Tell prospects exactly what you are going to spend the money on (hint:a trip to Maui for you and your friends will not impress)
10. Dress well, act confident, and put on the air that you don’t really need their money, but would be willing to accept it if they bring enough to the table to be a strategic partner for you. Sad but true regarding human nature, but people are much more likely to give you money if they feel you don’t really need it.
Finally, make each pitch presentation serve as a focus group for your next presentation. When one group of investors asks you a series of questions after you pitch, write down all of those questions and make sure most of them are answered in your next pitch so that the next group doesn’t have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.
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Dec 27, 2009
Posted by admin on Dec 27, 2009 in business | 1 comment
When you are considering taking advantage of working at home you will want to be aware of the many schemes that exist in the work-at-home industry. Many people begin working at home because they want to have the opportunity to make money on their own terms, without having to deal with a boss to pay them or to set their hours. Well while that is the best decision for some people who have a specific talent, this may be a very scary time for those who have not yet decided which avenue of a work-at-home business is the best for them.
Many work-at-home opportunities offer you the promise of a large gain in money but unfortunately turn out to be nothing more than a scam to get your money. These promises are intentionally made to appeal to you and your ideas, it is important to understand that not all of these opportunities are able to deliver the promises they make. Many of the people who advertise these types of “scams” fail to mention that you will be required to work many long hours without any pay whatsoever. Additionally, they often fail to let you know all of the costs that are associated with undertaking this type of work-at-home opportunity.
Many of these schemes will required that you spend a good deal of the money you have of your own on items like advertisement, photocopies, paper, stamps, envelopes, or any other type of equipment or supplies that may be needed to properly perform the job. Two basic types of schemes that are the most popular are stuffing envelopes and work doing assembly or crafts.
The envelope stuffing industry often advertises that you are to provide a small fee, then they will provide you with information on how stuffing envelopes at home can earn you money. After you have sent in your hard earned money, you are likely going to find out there was never any real employment opportunities to provide to you. Instead, you will possibly get a preformatted letter that gives you the instructions to place an add into local newspapers or a magazines. What this means is that the only real money making opportunity you have, is to send the same offer and hope they others reply to you.
When considering a work-at-home opportunity you should make sure that it is a real and viable opportunity. Know the tasks you will be required to perform, what the salary will be, how the salary is based, who pays you, when you will get your first pay, what it costs, and what you will get in return for your investment.
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Dec 22, 2009
Posted by admin on Dec 22, 2009 in business | 0 comments
If you want to work at home, start a home based business on the internet. Basing a business on the internet broadens your client . It also has the advantage of low or no overhead.
Home based businesses on the internet abound. To find one that suits you, work within a field you enjoy. The internet increases your client base, but because of the competition you will have to work hard to make your product or site stand out.
Home based business on the internet can be started in almost any field of interest. If you want to offer services, writing web content and designing websites can provide good opportunities. Artists can offer services ranging from graphic design to pet portraits. You can offer advertising services on the internet. Think of any field you are interested in and search the web. You will probably find somebody offering services in that field. If the competition is too much, you narrow your services to a specific group. For example, instead of offering pet portraits you could offer dog portraits.
Most people think of selling products online when they think of home based business on the internet. You can sell through a website, but first learn about website promotion. If you promote your website well you can also sell other people’s products through affiliate programs. If you don’t want to build a site or don’t know how to promote, consider selling your products an an auction site. Many people have found internet auctions work well for them.
If you are interested in working for yourself, consider a home based business on the internet. It works for others. Research well, know what you are doing, and it should work for you.
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Dec 19, 2009
Posted by admin on Dec 19, 2009 in Advertising | 0 comments
Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.
Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.
After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.
For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.
Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.
The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.
Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.
The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.
If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.
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Dec 14, 2009
Posted by admin on Dec 14, 2009 in Advertising | 2 comments
After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money.
There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers.
Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.
The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.
Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.
Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.
Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices
The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.
Dec 8, 2009
Posted by admin on Dec 8, 2009 in Advertising | 0 comments
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution.
1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.
2. Forgetting about or not allowing enough bleed.
A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work
3. Using obscure fonts and not embedding or outlining them for output.
We’ve all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.
4. Supplying print ready artwork using spot colours or rgb
There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.
5. Allowing design illiterate clients to lead you round the houses
The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you’ve been earning your money. Still it’s a living.
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Dec 8, 2009
Posted by admin on Dec 8, 2009 in Entrepreneur | 0 comments
In the immortal words of Emmerson, “all I need is one idea” Overnight wealth has a certain stigma that “sensible” people seem to be resistant to. The idea of the get rich quick variety is an object of ridicule and derision in alot of peoples eyes. However, with a little focused action and the right knowledge, rapid wealth is not only possible for you, but inevitable for the determined.
The first thing I want to do is qualify the above by saying “quick” means several years…
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In the immortal words of Emmerson, “all I need is one idea” Overnight wealth has a certain stigma that “sensible” people seem to be resistant to. The idea of the get rich quick variety is an object of ridicule and derision in alot of peoples eyes. However, with a little focused action and the right knowledge, rapid wealth is not only possible for you, but inevitable for the determined.
The first thing I want to do is qualify the above by saying “quick” means several years not overnight. Sure, you could write a hit song or contemporary book but these have alot to do with chance. People with determination generally don’t like chance because control is a solid aspect of wealth generation.
Anyone can have an idea. By that I mean virtually any idea can become workable unless its just totally “out there” What matters is that you act. But more then that, before you act, you must know how to make it work. Thats really what most people with a good idea lack.
So knowledge again is where the central workability comes from. So let me give you some knowledge right now. The knowledge of the wealthy. There are many ways to get rich very rapidly but I offer you an example below and some insights about what the wealthy know and have known for centuries.
Arbitrage is a concept that you should learn more about. Its a word that circulates in financial circles and is therefore obscured to the average person as just some odd french word that the stock market people use.
The truth is that arbitrage is the single biggest idea about wealth that you should understand. Doing an arbitrage deal is literally this……..If I offered you 70 cents for your crisp clean dollar note would you take the deal? What if you had $100,000 and I had $75,000 and I said look, let me deposit this money into your account in exchange for your money? Straight swap. How would you feel about that?
Well I imagine you’d say no. I wouldn’t blame you, its hardly a fair deal. Arbitraguers do this all day long. But this is the difference.
We deal in value and perceptions not numerical currency like cash. Or we deal wholesale and sell retail. There are hundreds of ways that I can swap my 70 cents for somebody elses dollar.
The wealthy have practiced arbitrage for as long as currency existed because arbitrage is the secret road to wealth. A secret that will never be openly talked about because it is so tightly held. My little contribution here will do nothing to change that balance, but consider yourself fortunate to learn about this and maybe it will spurr you on to a new life.
Here is a real world example of arbitrage that I practiced many years ago, when I was starting out broke, dejected, but hopeful.
It wasnt long ago but seems like centuries ago. Its pre-history now. One form of arbitrage is the concept of economies of scale. This arbitrage strategy relies on a single fact. An irrefutable reality about fiscal life on the planet earth. Here it is. When you buy something (of anything) in bulk, you are entitled to and more often then not get a very large discount on your purchase. When this bulk amount is “split up” and re-sold in traditional more popular chunks, your investment will return a decent profit.
So here is a get rich quick idea. One you can use right now to establish an income stream to replace your daily job. It can be reproduced and systemized to manufacture a very healthy income indeed.
When you look at newspaper and local journal price lists, you will notice they are very yielding to this concept of economies of scale. Simply a small ad may cost $140 for example. But buy a full page and you only pay say $900. Why? because its less work for the publication. Well my idea was to start a weekly page called “Martins Market” I approached 200 business owners face to face and told them they can get a small ad in my one page spread “Martins Market” for just $90 a full $50 cheaper then if they bought their ad from the paper directly. Do you think this offer interested a good percentage of the business owners I approached? You bet! Not only that, but they got a further discount if they paid up 6 months in advance.
I could fit 40 ads of that size onto my page. Being filled up, I made $3600 every week for an outlay of $900 for the page. I added value with nice graphics and the page got quite well recieved as my clients reported good returns from their ads. This was reproduced 20 times around the country, with 2 sales staff for every “Martins Market” I was netting close to $20,000 per week for a fairly lengthy period.
You will need a few dollars to try this, but its inevitable that if you do your research properly you can make this work and get exactly the same results.
My very best to you
Martin Thomas CEO opportunity investor.com
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